Are you a committed, authentic, and audacious business owner?

Find out on this episode of the SAGE Mindset Podcast.

My guest today is Jen Hope. She is an executive coach and business coach. She works with great companies that have mindful leaders.

Jen helps her clients with marketing, strategy, and planning among other things. She’s originally from the midwest but now lives in the Seattle area and is loving the PNW LIFE.

In this episode, Jen and I discuss the importance of being authentic on social media. Answering the question: Should I promote myself or my business?

We also look into the importance of sticking with your ideas to watch them play out and building systems to make it happen.

You can find Jen at https://heyjenhope.com/

Also here:

https://www.instagram.com/heyjenhope/

https://twitter.com/heyjenhope/

Full Transcript (unedited)

Unknown Speaker 0:06
Welcome to the SAGE Mindset podcast where we believe all great leaders are self aware, stay accountable and have a mindset that fosters growth and empowerment in their lives in the lives of those they lead. When you listen to this podcast, you could expect to learn about the small changes you can make in your behaviors and thinking today that will create massive change for the future of your leadership and business. Hi, I’m Kyle Gillette, owner of Gillette solutions and hosted this podcast. Thanks for listening. Hey, everybody, I’m excited to have my guest on today. She’s an executive coach and a business coach. She works with great companies and mindful leaders. Her side hustle is orangetheory Fitness. You should check that out too. Pretty amazing approach to fitness. With Midwest routes and West Coast vibes. Jim’s favorite things include dogs, outdoor concerts, Pacific Northwest hiking, sunshine and oatmeal cappuccinos. In this episode Gemini discuss social media. authenticity pressing through when your marketing doesn’t seem to be working which is sometimes where I am promotion of your business and yourself which one should you promote business systems and what happens when things aren’t going well maybe it’s just your system and it’s not actually you and of course audacity something that was a very interesting aspect of this interview was a conversation about audacity I found it to be very fascinating it’s towards the end so let’s wait and listen for that and also toward the end is a fun discussion about personality and drive so stick around to listen to that as well. You can find Jen hope at WWW dot Hadrian hope calm and can connect with her on the various social media channels as well. So today I’m very excited to have Jen hope with me here today. Well, hello, everybody. I’m excited to have Jen hope here with us today on the SAGE Mindset podcast. We met through LinkedIn and started chatting and found that we have some things in common and she is super full of energy. And have joy to talk to in our conversation. So I said, Hey, Jen, why don’t you come on to the podcast? And let’s see where this goes. So again, welcome. I’m excited for you to be here. And thanks for coming on.

Unknown Speaker 2:11
Thank you so much. Excited to be here.

Unknown Speaker 2:14
Yeah. Thank you. So one of the things that you and I have in common, there’s a few things, but one of them is that we’re both coaches. And I’m curious, from your perspective, how did you know that you’d had quote, arrived as a coach, because that’s something that I’m still trying to figure out what that means and what it looks like.

Unknown Speaker 2:32
Am I supposed to feel like that? Am I supposed to feel like I’ve arrived? Because I don’t, you know, I have moments of feeling like, confident and clear and, and helpful, but I don’t know that I don’t know what arrived is and that if I’ve, if I’ve ever felt like I really, you know, does that mean we stop learning because I don’t know that I will get there. I don’t know that I’ve arrived. What does it mean? What does it mean? To you. Yeah, that’s interesting. I mean,

Unknown Speaker 3:03
it’s kind of this false sense that we’re, we have in our minds that we’re supposed to get to some point as we, as we do something, whatever it is, we want to get to this level of expert or something like that. But I don’t think that’s how it works. I think you make a great point there that all right, there’s no such thing as arriving. It’s not like we’re on a plane flight, we get to a destination. It’s all about this journey as we go along. So with that in mind, what are some of the the experiences you’ve had as a coach? What were some of the destinations that you’ve experienced as you’ve jumped into this career path?

Unknown Speaker 3:36
I think there’s a

Unknown Speaker 3:38
couple of them. One of them was starting to be able to articulate what I did. So like making your way through that land of confusion of like, what is my brand? What is it that I do? What is this company, all of those pieces, and having moments of clarity about how I present what I offer and having clients that it resonates? With and then having them, you know, work through that entire process and then validate and get feedback. Those are all moments that were really helpful in helping me to validate the, you know, the business idea. And then the work that we were doing together, being able to confirm and validate for myself and for them that it was useful, and was indeed helping them to become more clear move forward, creating value for their business. So those are the pieces that that I think have helped me feel more secure, at moments more confident at moments. Yeah, I would say those are just a couple of the milestones along the way, you know, there, there are definitely moments that you know, when you when I launched the website, that was the you know, the big project, a big undertaking that helps me feel slightly more, you know, legitimate for some reason that that’s like that was a that was a validating moment as a business owner that we had to you know, have a website that lived somewhere and that I could point folks to that helps them better get acquainted with my business. Those are pieces along the way that helps the business feel What at the moment felt more real to me,

Unknown Speaker 5:02
it’s like a storefront. All of a sudden, wait, I’m legit. I have a storefront. I can point somebody toward this thing. And they know what I’m about. They know that I’m open. And yeah, they can learn about me. So that that’s really powerful. There’s, there’s a lot of people that I’ve talked to I’ve been doing a bunch of market research with small business owners and solopreneurs. And one of the things that has stood out to me is Yes, a lot of people struggle with, you know, who’s their ideal client, who’s their ideal customer avatar, that type of stuff. But the other piece is they struggle with confidence or imposter syndrome. Have you? Have you experienced that approach necessarily, personally, but have you experienced that with your clients and what is what does that look like?

Unknown Speaker 5:39
Certainly, it lots of different levels. So cluster syndrome in inside the corporate environment. I’ve worked with, with lots of clients around that and from tons of different reasons from stories that we create for ourselves or through our experiences that somehow validate that imposter syndrome. I mean, I would say that this is something thing that, you know, I have experienced myself at different moments. Starting out in a career, you know, I made a career shift, about six and a half, seven years ago, I had worked primarily as a marketer for the first, you know, 20 years of my career and making the shift and having had, you know, 20 years of experience to rest upon and then starting in a new career as a coach, even with the marketing consulting work that I had done and the years of experience, having been an executive myself there, there was certainly imposter syndrome syndrome there about, you know, that there were others in the industry, who somehow made my experience less important or less valid or less valuable to the folks around me and questioning some of myself and the moments that showing up for me too.

Unknown Speaker 6:45
So it’s interesting, you made that career shift. And yet you have all this experience in your background, and you’re great at what you do yet. There’s still that place of where your confidence can get rocked, but what I’m curious about is what was catalyst for you that made that career shift what what was your what was going on with your thinking as you went from corporate world and working for others to working for yourself and shifting into coaching?

Unknown Speaker 7:13
Um, well, it’s kind of one of those conversations started at about 19. I was in college, and I went home to visit my parents on a break and sat down with my dad. And my dad is a has been a finance guy his whole life. He’s worked in corporate finance for years and years and worked 30 years in the same organization. And he sat me down and the waves that dads do and said, Jennifer, you are never going to make enough money in psychology, you need to change your major and study business. Like that, clearly. And my dad had worked in finance, you know, his whole life, and I didn’t really even know. I mean, now, what is what does any of that even mean? Like, how do you you know, there were so many pieces of that, like, you know, with a slightly more mature brain. I could have asked a lot more questions. But I took That advice like really to heart and went back to school and changed my major and studied marketing. And so in some ways, it felt like the shift that I eventually made was back to this self that had said, like, I really am motivated and interested, and like feel compelled and called to help people. And so it was kind of that moment of turning this idea of like, kind of turning my brain somewhat from like profits to people, and they’re still, you know, they both they play really well together. Because obviously, the businesses we run need to be profitable, right? That’s super important. But part of the way that I started had started to understand that we got there is by supporting people. And so it was just a slightly different shift, you know, lens shift, and, and the way that I approach the business now is through, you know, supporting Not only that, I mean, obviously, there’s so much that goes into that, like we also have to have like sustainable process and you have to have, you know, path to growth and those process needs. Those need to be in place as well and we’ve got to be to, you know, products and services, and all of those pieces are important. But also the people that that are there that are running the business, it just became the most important part of that. I’m using all these keywords. It’s crazy. All of these, you know, this puzzle in front of me, right? Like, yeah, I’m not really one for for alliteration like this. So it’s pretty wild. This is all just, this is all just coming out at the moment.

Unknown Speaker 9:23
Well, maybe maybe you’re catching it for me, because I’m all about acronyms and alliteration, because my brain definitely works that way. So it’s helpful for me. Yeah, I was on a conversation or I was having a conversation yesterday, and the lady I was speaking with mentioned that she was taking a look at my website, and she said that what was missing is me. And that, if I’m going to be offering coaching to people, they need to see me videos of me what I what I’m like in my environment and that kind of context. And I think people have a little bit of a difficult time saying, Okay, I’m not sure I want to put myself out there like that. And as someone that’s been working with Small business owners and probably solopreneurs as well, what is your advice as a relates to marketing yourself as your business? I

Unknown Speaker 10:08
think what I’ve seen the most successful for folks is finding the one to two couple handful of ways that you can market the business authentically. That’s like the most important where there are so many ways like, you know, one of the things the responsibilities that we have as a business owner, is to not just run a business, but in a lot of ways think about our businesses also being a media company. And because at this point in, you know, the, the, the world that we live in at the moment, there is a lot of media creation, content creation required, in some ways for businesses to be visible. And if we need to do that work of being visible, we need to do it in a way that feels authentic and also has, you know, it can’t be probably zero for most folks. It’s not zero Friction because there’s some ways that putting ourselves out there feels uncomfortable, but it’s like the least path to resistance. So for some, I would say that looks like choose the channel that works for you. YouTube, Instagram, if it’s video, if it’s photo, if it’s long form blog posts, if it’s short form blog posts, if it’s email, if it’s the, it’s that path that feels the most authentic. And I think if you get the channel that’s the most authentic, then you have the opportunity to show up they’re more than likely as yourself are more likely with a tone and voice that feels like you or the business and we can you can decide you know, I think for individuals it is important to decide if you will have a separate entity that is the business and you are a part of if you want that business to scale and be larger than you or do you want the business to be you and you get to shine through as you know the one of the key elements of that business and IT Really is there, there are businesses that run quite well without having a CEO or an owner be completely in the spotlight. But to know and trust a business does require some level of connection. And we have to understand that the folks who are inside of that business need to be in some way accessible. So I think there’s varying, there’s varying degrees. And there’s also varying degrees of comfort, if you if a business owner is, you know, more private in their lives, and my push for them at times is to say, can we find one area that feels comfortable to share? And finding that right spot for them is typically the ask is to say, can we find you know, one story one, one narrative that could be public facing versus like, we need to get like behind the curtain and know all the things?

Unknown Speaker 12:49
Yeah, that’s really it’s simple. And I like simplicity because there are so many dang social media channels out there, and there’s always new ones and of course, there’s the obvious Big ones. But if you feel really authentic on Reddit, for example, which maybe a lot of people here have never heard of, but if you feel very authentic on there and can get a message into that community, great, or if you find authenticity somewhere else in some other channel, and that’s how you can get attached or not attached, but connected with clients, and customers, and that’s great. And I think that really relieves the pressure a little bit to find, okay, these are the channels that that you enjoy, and you find you get traction on I know, for me, I’ve been lately just creating YouTube lives because I think it’s something I want to say, and I start a live video. Right? Why not? And so that’s very authentic to me, I don’t have a script I never do I just start talking on video and whatever comes out comes out and that that makes it really much more comfortable. And then people really know who you are. But I also like the angle of sometimes we have to choose is it going to be the business that’s being promoted? Or is it going to be the individual that runs the business that’s going to be promoted? And that’s that’s something that can’t be decided on? You know, talking right Between us, but it’s something that does need to be decided. Because you got to get that right. Moving forward, I would imagine.

Unknown Speaker 14:06
Yeah, there’s a strategic decision there too. And and I think different consultants are different, you know, strategists have different opinions on on what’s needed and how you how you build credibility. Is it as a business that’s larger than an individual? Or is it the connection to the individual in the way that they present themselves as both a human and of you know, and a product or service?

Unknown Speaker 14:29
Yeah, and that’s, that’s not easy to answer. But like for me as a service, and a coach and I’m the only one in the business then of course, it’s going to be me that that I want at this point that I want to be putting focus on which which makes me think about how many things I’ve struggled with. When it comes to marketing and the thousands of dollars I’ve unfortunately wasted on various things, but a lot of people get it right in small businesses. What what is it that small business owners are getting right? That maybe some of other businesses don’t maybe even the larger ones don’t get right. But the small businesses do.

Unknown Speaker 15:05
I mean, I think of the first person I think of and this would be somebody that I point to a lot in marketing from a small business perspective as a business in the Seattle area called bounty kitchen, they’re a local, you know, probably fairly how health conscious, I mean, I think they have two locations restaurant and so I think of them and I think of what they’ve done and its pivot with what’s in front of them at this moment. And so as a you know, as an example, when we started, you know, early in, you know, the lockdown that happened with COVID-19. I watched them become an organization who decided quickly to pivot their model and they went from a sit down restaurant to a completely to go take out service model, and it started with a few products and they started being a place where like, here are like, we’re going to do all of our soups, and we’re going to do all of our salads. And we’re going to get them in the hands of our customers and continue to serve them. And we’re going to make that pivot like early on and you saw them shift and then they were like, Okay, now we’re going to continue to pivot and they pivoted in and they did this very visibly. And it was like, well communicated, I think those are the pieces to that said, like, Hey, we’re seeing that you have a need, let us meet it and let us be there and let us continue to serve you and there’s something about that message that says like we’re pretty real. For one you know, we’re here we’re we’re in this to this is happening to us to let us pivot with you and we’re hearing that you need us so let us continue to serve you there’s something very trust building in that statement as well. And then we’ve seen them continue to pivot and they’re doing things like connecting with other small businesses and bringing, I watched them bring a baker a local bakeries cookies in house and they deliver them adding value above and beyond. So if you ordered you know, a meal from about the kitchen, you were getting a free cookie from a local Baker. alongside of it, right? So we’re getting like now we’re doing now we’re doing community building on top of it. So there’s a level of giving, there’s a level of trust building, there’s a level of continuing to show up. And I’m saying that because there’s the marketing aspect of it, but then there’s also being that flexible, to continue to show up. And so that’s also a marketing exercise, right? We’ve got to pivot our products and services to be what the market needs us to be at the moment in some of that. I mean, if this is, this is a small business owner, being Gosh, I’m going to say another key word. Here we go present to what’s happening, right, they’ve got to be aware enough to see what’s in front of them and to see the opportunities and then be nimble enough to roll with it.

Unknown Speaker 17:45
There’s a There seems to be a wonderful mindset with this business and with the concept you’re talking about, which is an abundance, mindset of abundance of opportunity and an abundance of sharing and that that that turns into two amazing growth for this organization. In the midst of a crazy, crazy season, really, but they bought other people with them. And that’s an amazing culture. I think large businesses can do that as well. It’s just a little bit harder to move a big, giant ship versus a boat. And so when these small businesses need to pivot and change, it’s just shifting of the boat, which is a lot easier to do. Small businesses get marketing wrong, though, we can it can be pretty damaging because because the cost to it and reputation and all that, what is it that small businesses consistently get wrong? Or what are some patterns that you’ve seen when it comes to small business marketing?

Unknown Speaker 18:39
I think one thing that gets in the way sometimes is consistency. And so what we can sometimes do is get caught up in a moment of, you know, a lot of energy going in a direction and then the expectations aren’t met. It doesn’t perform in the way that we had thought it might or that it worked for another business and Set of like pausing and reevaluating, we abandon the idea. And what I’ve seen is business owners make some pretty impactful decisions with maybe not quite enough time to pause and look at some of the data or to give an idea of a longer timeline. Because we’re looking for a lot of cases, you know, we’re looking for results. And in marketing results can can take time to build I mean, thinking about SEO as a strategy, right search engine optimization. This is this is a long term play. And if we start with if we head down the path of SEO, and evaluate our results at 30 days, or 60 days or even 90 days, we may not be seeing results. But if we look at it as a long term, a six month play a two year play a three year play, now we have an opportunity to really start to examine more data and see some of the variables at play. And so we think that stops start is is one place where I would ask someone to pause a little bit and just make sure that we’ve got all the The information maybe the pauses, right? If we’re throwing dollars away that we’ve we’ve definitely proven are ineffective dollars. Okay, definitely understand, you know, we’ll pause and abandon, you know, an experiment, but giving ourselves a little bit more time to collect data to tweak to optimize. That’s one place where, you know, slowing down just a bit and giving ourselves some a little bit more time to examine the bigger picture could be helpful.

Unknown Speaker 20:24
Yeah, this this is such a great formula, because unfortunately, I’ve had to learn the hard way from this, but you mentioned data, and then it all kind of comes together because the primary thing you said was consistency. And if we’re not consistent as well, any business really but especially small businesses that are trying to get attention in the in the ocean of other businesses that are like them, if you don’t stick with something for a long time, especially that SEO stuff like you said, You’re not gonna be able to see the data that proves it’s working and this formula of be consistent, but you’re going to evaluate as you go along and not abandon but And also be flexible and make those small adjustments but you only make them based on on God or like you don’t feel good about something you’re referring to data? How do you use a lot of data in your practice as you work with with clients? Or how does data play into your, the marketing and coaching that you do?

Unknown Speaker 21:17
Yeah, so the data pieces is part of the DNA of being a digital marketer, right? So I’ve been in different forms of digital marketing for for 20 years now starting in, you know, what was once called database marketing or working on, you know, days, days of optimization before Google. So a lot of the work I’ve done has has been driven by data and making decisions for businesses based on data and some of it is being able to synthesize trends. But those are the questions that, you know, if I’m sitting down with a, with a business owner to talk about what’s working in their business, we’re going to talk about what’s working in generating new leads and conversion. And you know, why Are we building a website? Is it a tool for conversion and looking at, you know, the bigger picture of a sales funnel? What is how many leads are in your pipeline? And what percentage of those are we closing? And so I’m I’m asking data data based questions, because I think one of the pieces that could happen as a solopreneur is that we get caught up in some of our gut feeling. And when there is potentially more, there are numbers for us to look at to help inform some of those decisions. So it’s a big piece of what I do in helping a business owner also start to feel potentially more grounded, right, the numbers can help us feel more grounded in the business and it can help us to see that there are systems and processes that need to be adjusted. And sometimes we can look at the business as as an extension of ourselves. And like we are the problem when sometimes the business might just need a system that we haven’t put in place yet.

Unknown Speaker 22:55
Yeah, when I was before the COVID thing, hit I was using Have you ever heard of the four Disciplines of Execution or 40? x? Yeah, yep. So I started to use the lead and lag measures thing. And everybody here knows what lag measures are. But when I started to use the the lead measures, which I described to myself and to other people, as these are the measures that lead you to what you want to get. So measuring the things that lead you to what you want, I started doing that. And I had goals of getting a new client every once a week was basically the goal. And I was one ahead every week I was doing it. By the time we hit the crisis I had was one person that had a schedule and all these other lag measures or lead measures. I mean, we’re keeping me on track the number of phone calls, I’m having number of meetings, I’m setting, etc, etc. And I think that that’s a big element of marketing. Because if you don’t track that, if you don’t track what you’re doing to get the result you’re going for, you can’t even you can’t look at that data. I would imagine you have a pretty robust way of doing that. As you work with your clients. What What does that look like for you To grab a hold of that lead measure data to help your clients move forward.

Unknown Speaker 24:06
It’s interesting. So for a lot of clients that the idea of measuring has, they’ve got some indicators, but they’re not super focused on that information. They end up thinking about themselves as more so what they’re doing to get in their own way. And so, a lot of times we have to break down to them, what are the most important pieces of data? So like, what are what are the key performance indicators? What are we driving towards? Because at times, I think we go in and gather information that tells us what we need to do and I’m, err quoting right now. What we need to do, and that becomes how we build our plan without really a goal in mind. So it really starts with the question like, what are our true goals? And then we work backwards. From there,

Unknown Speaker 25:01
yeah, you got to get that you got to get that right because then you’re you’re measuring something that you may not need to be measuring there’s, there’s a quote by an architect in I want to say Argentina named quote is basically you can do all this work and do all this investigation based on a question, but what’s most important is get the question right in the first,

Unknown Speaker 25:21
right.

Unknown Speaker 25:22
And I’m great. Oh, yeah, that’s true. Because questions are great, but you got to get the right question. In this case, we’re really talking about goals are great, but you got to get the right goal in place. One of the one of the things that I’ve discovered about leading a business and I’ve seen a lot of people as they leave their business differentiator outside of marketing, the thing that really shines to me and we touched on this briefly already, though, is the confidence that some people run their business with such a different level of confidence than others. They just show up with this charisma that’s different than other people. How have you seen that play out in the people that you You’ve worked with what what does that been like to work with the different levels of confidence that people have?

Unknown Speaker 26:05
And the word that I always point to is to kind of say exactly what you just said is Audacity. Like some folks show up with a different level of audacity in a great way, right? Like I mean this like they’ve given themselves or somewhere along the way, they have found the permission to feel that confident, or to appear that confident, we won’t really know we don’t really know what’s happening on the inside. One of the ways that I’ve seen the people that I know that continue to show up most often, most consistently, with that level of competence have one key element has been support. And it’s not just support in like, hey, yeah, you’re great. But also support in like, here’s how you can grow. support in here is like, here are specifics. Here are tools and new frameworks. and new ideas and new challenges that push you outside of what you know has become your comfort zone and so it is really having a support network not only to support you when you inevitably run into challenges but also to really set you up to be challenged and to really give haha sage advice on like they’ve they’ve been either ahead of you in this process and can come back and consult with you and teach you or can see some of the path in front of you you know their skills that complements yours, where they can see an offer ideas that are just truly valuable to help reveal some blind spots.

Unknown Speaker 27:41
Yeah, I call that the personal board of advisors, the people that you surround yourself with that keep you in the A and sage accountable to next level of growth next level of intentionality character, all those types of things and surrounding yourself with them. I love that word audacity though, that that makes a ton of sense to me as I as I think about what it is the difference between somebody that they’re doing a decent job with their business, but then you just know something’s a little bit off and you might not buy from them because of it. Mm hmm. versus someone that they’re doing a good job with their business, but then they show up and you’re like, Ah, yes, I you even gravitate towards them. It’s like they have this gravity to them or magnetism towards them because of that audacity and it’s not necessarily that they’re the most the noisiest person in the room or have the best stories or something. It’s a different type of confidence. It’s a different I don’t even know how to explain it. And that’s why I like that word. Because it to me, it encompasses a lot of things that are hard to explain. So thanks for that word that really clicked.

Unknown Speaker 28:40
It’s a lot of thing. Yeah. As a very sir. First confidence. And I’m attracted to it too. Right. I think that’s part we are we are drawn to it. We’re drawn to people who are willing to put themselves out there and that way, and there’s something that is you know, that’s that is inspiring about it. To me, and to the business owners I’ve seen, I see that we can be inspired by that audacity to be out there willing that that willing to play big, which is awesome.

Unknown Speaker 29:11
Right. And one of the things that that you and I have have in common is our attention to disk and attention to personalities. Yeah. And I’m wondering, do you find that this audacity that there’s certain personalities that fit it? Or does it run the gamut of different personalities? How is that? Have you seen that in your experience?

Unknown Speaker 29:33
You know, I don’t have enough data. I would have to, I’m gonna have to think more about it. I if they’re not, they’re not two themes that I’ve completely tied. So I’m going to have to keep I’ll keep an eye out.

Unknown Speaker 29:45
Have you seen it?

Unknown Speaker 29:46
You know, you a lot of people see dominance folks and influence folks that that have the dominance of the very direct and assertive aggressive people and yeah, influence are the ones that are a little bit more boisterous. Super optimistic that type. And you see those folks is what’s held up as the the entrepreneur of America. And yeah, people that aren’t printers, definitely a lot of them are like that. But I think there can be audacity in the different personalities and the steady and the conscientious. It’s just a quieter, more, for lack of a better term more confident Audacity. It’s a little bit it’s hidden. I guess you could say. That’s, that’s kind of what I’ve, what I’ve seen. Does that make sense to you?

Unknown Speaker 30:27
Totally. Yeah, I’m thinking of like, the classic entrepreneurial profile, right, that we see that we see raised up and could totally see. could see the connection. I just haven’t seen it yet. Now, I’m super curious. Now I’m thinking about the folks that I know who who have, you know, who have definitely been thinking of in this conversation because seemed like, ooh, let’s do just profiles for them and see what shows up. Yeah, I could definitely see I know some of them. And, you know, there’s a lot of connections here with like Myers Briggs and some of the others that like, definitely see them as more extroverted. Right. And it’s, it’d be curious to see the difference. A section of those two as well, and definitely more in that extraversion category. So yeah, I’m gonna I’ll do some more research and you’ve got me, you’ve got me excited to talk to those folks. And maybe like, what are we let’s do a disc profile. Let’s see how that shows up.

Unknown Speaker 31:14
Right? I mean, in general, I have about 2000 of them in my database. And yeah, the the percentage of folks that show up with that influenced dominance is I couldn’t give you the percentage. Exactly. But we’re talking 15% maybe, huh. versus this steady, conscientious styles, those folks are way more prevalent. The 60 70% of the people in my database, hit that mark. And I’m not sure why. But that that’s what I’ve seen as more common so that that’s the you know, those are the folks that are gonna be more reflective and investigative and right analysis paralysis type struggles. So it’s an interesting deal. Do you know Do you know where you land on the on the spectrum on the disk?

Unknown Speaker 31:59
So I look at DISC as like, as a combination of kind of like primary and secondary. Yeah, so my primary is definitely I’m gonna like above the line. Hi, I and then some below the line. I see lower see energy. So I think about the combination of those two kind of intersecting one another. How about you?

Unknown Speaker 32:21
I show up as a look at something I in at 70 something D. Okay, my other two styles are below the line. So I resist Yes, I yes, I’m impulsive.

Unknown Speaker 32:32
Yeah, sounds right. sounds right. Yeah. Business Owner independent.

Unknown Speaker 32:35
Yeah, right. things make sense to me. Yeah. being outside

Unknown Speaker 32:38
the box coaching all those things. Those make sense, right. I like it.

Unknown Speaker 32:42
Yeah. So when it comes to personalities, have you used it to help leverage the strengths of the clients that you work with, you know, how have you used that in your interactions with them so that that it benefits them as they realize more about themselves?

Unknown Speaker 32:58
Yeah, so a couple weeks I mean,

Unknown Speaker 33:00
one of the things especially to be really relevant to where we are right now is that the disk behaviors profile that that I work with, they shared what what they call the working from home report and gave a lot of really interesting indicators about what you might be experiencing based on your, your behavioral tendencies and profile. And so that was really helpful definitely early on in educating the clients that I was working with, and the previous previous clients and folks in my network about what they might expect and helping them to normalize a little bit like why their behavior might be shifting and why they might be in like more of an adaptive adaptive state versus natural state, just like in general because of what we’re experiencing right now and the level of stress that we’re experiencing and how we might be shifting into an adaptive state based on that level of stress. So there’s a lot of education there, that was really helpful. And the tool was a great place to start because it drives us back To look at our own behaviors and be reflective, and then start to make space for if this is what we can understand about ourselves, can this same report? If we’ve got information about the people around us? Can it be really informative about what we might expect from those people as well just based on their natural behavior based on their natural profile? And so that that was a starting place? And then I would say, you know, taking this step further in our businesses, what we might be feeling in a shifting economy or, you know, having our business evolving in front of us how we might expect our behaviors to shift there as well. So if we’ve got natural tendencies on that, hi, I mean, above the line I, are we headed into higher AI behavior or because we’re not having as many conversations or no, are we struggling? Can we feel isolated? Because we used to spend quite a bit of time in that, you know, more social experience. Now when we’re doing many, many parts of our business virtually do we not have that same level of connection? How is that affecting us? And so again, that same informing and then also creating a lot of empathy and in some ways helping folks to predict when things are so unpredictable, right, we’ve got this level of uncertainty that we can have some idea of what we might expect from ourselves and the people around us in a way I saw really be a little bit soothing

Unknown Speaker 35:26
and create just you know, just a bit of certainty, you know, when we can have understanding for ourselves and others.

Unknown Speaker 35:33
Yeah, there’s there is a lot of power in knowing what to expect from other people and from from yourself, I really, I really appreciate that. And that’s the I mean, that’s the essence age and that’s the self awareness piece, but with it comes awareness of others. And the the formula that the term I’ve heard is the Platinum rule, which is to treat others the way they want to be treated. And if you understand whether use disk or some other tool, it doesn’t really matter, but once you understand how others want to be treated, and you treat them that way. Then all of a sudden that communication, you have those breakthroughs. And one would guess, Jen, that when you’re doing marketing, the better that your customer can understand the personality type, or sorry, your client can understand the personality types of their customers, the easier it is going to be to sell to them, and persuade them and encourage them to buy something they actually want and potentially need. I mean, that’s a big piece of the figuring out when it comes to marketing, I would imagine.

Unknown Speaker 36:25
Absolutely, and, and even what, you know, where your biases might be in, if you’re someone who’s very motivated by trust as an example, right? Like you’re, you know, you you lean in that more kind of high influence, then what does somebody who is showing up to your business need, if they might be in that, like, higher c category? Right? What do they need, they need data, they need information, they’re going to make it you know, they’re going to make decisions potentially quite differently than you are. So while you know, you might be marketing Based on some of your strengths and for in from your profile related to connection and feeling this person is going to rely on on more data and how do we present ourselves and our services in a way that resonates to to their style? Are we getting there quickly enough you know for some of the other behavioral styles right if we if we lead with a lot of conversation Do we need to get there more quickly for somebody who needs the information delivered now yesterday so yeah, it’s we can even use that lens to think about based on you know, the the energy or the profile of the person who shows up will they find the information in their style here?

Unknown Speaker 37:40
Yeah, because what you can do too much of is if you put too much of a certain personality onto your content, then you may actually be pushing people away because because they’re not a fit for that personality even though you could totally help them and they would want your help brands have personalities. Let’s let’s not kid ourselves here. There’s there’s definitely personal To him, and there’s purpose behind that. But you got to be careful at the same time that you don’t eliminate certain personalities because of your own, I know that for me, I am kind of looking for a certain personality of the people I want to coach. And so there is a little bit of a bias that way for me, but I don’t want to go too far and alienate because a certain personality type doesn’t quite fit me as well. So it’s a it’s a really interesting it’s very people are complicated, which makes marketing so I don’t true I don’t envy what you’re doing I’m it’s amazing what you’re doing. But I definitely it’s it’s a curve man because not only do you need to understand human behavior, but but there’s levels of how you all the data behind it and access to what what that means and so on and so forth. So, goodness gracious. That’s that’s impressive work that you do.

Unknown Speaker 38:51
How about creating content? Look at what you’re doing. This is one of the things that you know, when when we were talking about being a media company. You know, I was thinking about what you do and the way that even creating podcasts like this and thinking about business owners, really taking note of the folks around them and how they can be consistent, right? Like it takes it you know, I see in the work that you’re doing, you know, a lot of media being built which is that’s that that is tough work as well. It’s the strategy part is important. The understanding is important. But also doing that work being consistent showing up creating quality content for an audience. That’s also

Unknown Speaker 39:29
that’s like a huge part

Unknown Speaker 39:30
of it. Right? Talk about accountability. That’s just like getting it done, which is really cool.

Unknown Speaker 39:35
Yeah, exactly. And I think for both of us that I love to create content, it’s it’s actually pretty easy for me to come out it’s work Don’t get me wrong, but it’s pretty easy for me to create content and I’m gonna guess that you love to do the marketing side of things and work with people and help them to get those aha moments and you love it And yes, it’s work but it’s also probably to a certain degree easy Am I am I accurate on that

Unknown Speaker 39:58
and not just easy, but also Super fun. Okay, yeah. Yeah, absolutely fulfilling, fun, inspiring, challenging all the things.

Unknown Speaker 40:07
Yeah. Which is why I think having somebody like you come in and work with other businesses that this isn’t their strength is a beautiful thing, because you mentioned the audacity and the support thing when it comes to, you know, great leaders and confidence that they have. Well, that’s what you can bring to them to help them get to that next level of confidence, you know, and that’s, that’s a beautiful thing, because sometimes it’s just that little bump, little nudge that so many of us need, they will then allow us to grow more, and allow us to take that next step that had you not come into the picture, they wouldn’t have been able to. So I’m glad I was able to interview you and you were able to share the content that you did, including the alliteration. No, no problem there.

Unknown Speaker 40:47
So welcome. I’m sorry. You’re welcome. Both.

Unknown Speaker 40:51
So, so thank you for that. And I appreciate you coming on to the show.

Unknown Speaker 40:56
Thank you. I really appreciate it. This is awesome. Thank you.

Unknown Speaker 41:02
Thank you again for listening to this episode. If you’d like more, you can find us on all the main podcast channels, including Apple, Spotify and Google Play. Please take a moment to give us a quick five star review. We really appreciate that. If you’d like to support the podcast beyond a review, you can find me on patreon@patreon.com slash SAGE Mindset. on there you’ll find various levels of tiers and bonuses that come with them. I really want to add as much value as I can to the members that sponsor us. If you’d like to get ahold of me, please visit Gillette solutions comm or you can email me directly at Kyle at Gillette solutions calm and you can learn more about the services I have and potentially even sign up for the SAGE Mindset course. So thanks again for listening.

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